This morning as I awoke, while watching cartoons with my daughter on boomerang. Side note great station for us who remember these old cartoons. Point, she is watching The Flinstones. As we watch the episode which is titled "The Son of Rockzilla". In the episode Fred is hired t o dress up as a dinosaur from a new horror film that is being filmed. He is to go into Bedrock and create a frenzy and publicize the new film? Of course as all cartoons go, all chaos erupts and nothing goes as planned, and no one is happy about it. Sounds a lot like the guerrilla marketing of today. Someone tries to pull off a stunt to publicize something, nothing goes as planned and chaos ensues. I can think of one fairly recently... What amazed me was this episode aired in February of 1964. I tried to find out when the first noted publicity stunt occurred to no avail. Maybe someone out there knows and could drop a line. Maybe it started in the stone ages?
Happy Hatching,
Jason Desjardins
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