Timing

Yesterday me and my family went to the fireworks in Concord, NH. Before the fireworks had started you see this glowing man. This guy is covered from head to toe with everything glowing to buy. He just walked through the two fields without saying one word and had people coming up to him left and right buying things. Once the fireworks had begun, another man came through the field we where in and was waving around glow stick yelling "Get your glow sticks." Not one person went up to him for a purchase? The second guy had waited until the show had started. The kids and adults where looking for entertainment before the show not during it. The glowing mans timing was perfect and he didn't have to say one thing to sell a glow stick. His marketing was built right in. Timing is everything in business!

Happy Hatching,
Jason Desjardins
Incubation Studios
Jason @whereideascometohatch.com