Bansky, Street art terrorist or Genius?

I was reading an article today about an artist in the U.K. named Bansky. Incradible artist who has an opinion and is not afraid t o let people know. If there is anything I have learned in all my years in marketing, is if you want to get noticed go the edge. Take what ever it is you are involved in and go where everyone else is afraid to tread. You are sure to get noticed and peole are sure to tell your story. to many companies and people are afraid to do this because no one else is doinhg it, its not the status quo. Which brings me back to the title of this blog. Is this Bansky just another graffiti artist or a marketing genius? I can tell you one thing is people are noticing him and they are talking about him. Seems to me like his work has the marketing and story built right in. The likes of Aguilera, Brad Pitt, Jolie, Reeves all are drewling over this guys work. He just also sold a piece of work for $200,000, I would say it is working out for him. Graffiti artist or genius, you decide? Below I have put the link ti his site, I warn to venture at your own risk. The work maybe offensive to some due to the opinions he expresses.

Bansky

Happy Hatching,

Jason Desjardins

Incubation Studios

Jason@whereideascometohatch.com

Rockzilla and stone age guerilla marketing

This morning as I awoke, while watching cartoons with my daughter on boomerang. Side note great station for us who remember these old cartoons. Point, she is watching The Flinstones. As we watch the episode which is titled "The Son of Rockzilla". In the episode Fred is hired t o dress up as a dinosaur from a new horror film that is being filmed. He is to go into Bedrock and create a frenzy and publicize the new film? Of course as all cartoons go, all chaos erupts and nothing goes as planned, and no one is happy about it. Sounds a lot like the guerrilla marketing of today. Someone tries to pull off a stunt to publicize something, nothing goes as planned and chaos ensues. I can think of one fairly recently... What amazed me was this episode aired in February of 1964. I tried to find out when the first noted publicity stunt occurred to no avail. Maybe someone out there knows and could drop a line. Maybe it started in the stone ages?

Happy Hatching,

Jason Desjardins

Incubation Studios

jason@whereideascometohatch.com

Tipp-Kick? Office Golf?

I was reading the Sunday NYT, when I came across a unique item called Pit Green. It is a miniature golfing game designed after a classic German game called Tipp-Kick. This is roughly two years old and I have never heard of it before, although it caught my curiosity. Next thing I know I am at the site looking it over. This is a very artistically designed figurine with a lot of precision. On the site you can watch a video about it although in German, you get the idea. This is a great little product that goes for about 94 U.S dollars. The reason I mention this product here is it has so many stories just gushing from it. I am by no means a golfer, yet I feel drawn to it something says "Try me". This is a classic example of a product with the story built right into the product. Once you see it you have an urge to want and try it. I have a feeling that once you try it you will also want to tell everyone about it. This is the type of thing products and services should try and strive for. Built in stories. The link to the page is below if you are curious. I have also included a couple of pics.

Pit Green

Happy Hatching,

Jason Desjardins

Incubation Studios

Jason@whereideascometohatch.com

"Madvertising"

In the last post I touched base on what I believe to be the difference between marketing and advertising. The other day in the car I was thinking about this fine line. This line that seems so thin that one can get lost in what their purpose is. The word "Madvertising" popped into my head. After a good chuckle I thought about it. Anything you could associate with this term fits well. Not only is it as simple as throwing the "M" from marketing in front of "advertising". on further thought, these types of intrusions usually make the receiver "mad". I due use that loosely not in the complete context of angry, but annoyed. The occurrence of these "madvertising" stunts and campaigns is growing greater with the want of a company to have an impression over the next. It could be enough to drive you "mad", especially if it is the year of "guerrilla marketing". That's is why we put a companies product or service through our "Incubator". It is what we call our brainstorming, we want to find the story in your product, service or company. The one everyone will love to talk about. No one wants things flung in their face, maybe some, but I have yet to meet one. I love hearing genuine stories one I choose to tell. You cant tell a person what to say about you. You can only guide them in the direction, give them the tools and let them take it from there. After all what kind of a story might "madvertising" tell?

Happy Hatching,
Jason Desjardins
Incubation Studios
Jason@whereideascometohatch.com

Marketing VS. Advertising

I have noticed some recent articles in business magazines that state "This is the year for Guerrilla Marketing." . This is disturbing to me, for the main reason that this is exactly the type of marketing that gives marketing a bad name. Often times it seems that the purpose of marketing gets lost in the pursuit of getting noticed. If you want to get noticed you should look into advertising. seeing as how advertising is about getting your product service or company noticed. when you advertise you want consumers, to notice your new product. In marketing it is about the story. What do people say about your company product or service. The most valuable thing to a company word of mouth, or at least it should be. Sometimes it seems these advertising tactics sometimes cross a thin line that sometimes separates marketing and advertising and gives marketing a bad rap. by no means is advertising worse but I believe that guerrilla marketing is more of a look at me than a listen to what we have to say and tell others. a genuine story is what lies at the center of a great marketing campaign. People do love to tell stories.

Happy Hatching,
Jason Desjardins
Jason@whereideascometohatch.com
Incubation Studios

Incubation Studios

Welcome to the blog for Incubation Studios.Here I hope to post things that have meaning to myself my business and my life. It will be a look inside the workings of a new marketing company with a new perspective on marketing. Marketing has in our eyes become over run with messages and in your face tactics, that it has become a log jam of sorts. We will change this with our new approach, one we call Consumer Conscious Marketing or C.C.M if you will. I hope you check back often for updates and follow the progress of a marketing company trying to forge a different refreshing path in the world of marketing.

Happy Hatching,
Jason Desjardins
jason@whereideascometohatch.com
Incubation Studios