What is a "for-benefit" company, or as some are beginning to call the "fourth sector" you may ask? Well aside form this being exactly what Incubation Studios is. It is a big movement be it one that is just getting started, to spawn new companies that are either run by non-profits for profit or companies that are getting involved with the helping of non-profits. In the example of Incubation Studios we every campaign is centered around a non-profit and in the end gives back to these non-profits. Which is why we consider ourselves "for-benefit". I was excited to see an article run in this past Sundays NYT that discussed these new corporate hybrids. As we are doing with our current campaign with the New Hampshire alliance for Arts Education [
NHAAE]. We are trying to help bring the message of the importance of art and arts education in children. With non-profits struggling all over the country new approaches need to be taking and this seems to be a very promising course. I will not forget my board meeting with the Alliance, "Well we have never worked with a marketing company before."
