I went out o lunch the other day with my family. We ended up at Famous Dave's, I had heard some talk about it [word of mouth and the story are powerful]. If you haven't noticed I am all about the story that lies beneath the surface waiting to be discovered. This was no different, when I walked in it seemed like a BBQ place. The first thing I noticed was the smell of delicious BBQ. Next was all the odd things all over the walls. Not so much odd but a lot to look at never bored. Then I noticed the old fashioned wooden benches, concrete floors [easy cleanup]. It didn't stop there everyone was laid back and all their names started with Famous. The menu was loaded with BBQ everything, they did not stray from that. I noticed on the table a roll of paper towels. Not one with your utensils or a couple when they brought the meal but a whole roll. This told me "This is going to be messy" real BBQ. Next was the fact that I did not have to ask for BBQ sauce, no, there was a wooden box on our table with seven different BBQ sauces. From "Sweet and zesty", "Sweet and Sassy" to my favorite "Devils spit", it lived up to its name if you are curious. They have a great story here and they live it. This makes it easy for me to retell the story to anyone I please which will be many. Here is an excerpt from their website " Dave’s road to fame began with a strong hankerin’ for fine barbecue and a stronger desire to make the finest slow-smoked barbecue folks had ever tasted. He visited rib shacks, roadside joints, every hole-in-the-wall or fancy pants supper club he could, all in search of the most succulent meats, savory seasonings and lipsmackin’ sauces around." They have a story built in that they live by, do you?
Happy Hatching,
Jason Desjardins
jason@whereideascometohatch.com
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