What have we learned after the Super Bowl about advertising? The obvious is that companies will pay big bucks almost 3 million dollars for a 30 second ad. What do the companies get out of it? A lot of people talking about their ads if they are funny or just disturbing enough [you know which I am talking about]. Does this actually sell your product or service? I am in no hurry to go out and buy Doritos b/c of a life sized mouse beating up someone, funny yes. Nor, am I any more likely to by Sobe b/c of lizards dancing to Thriller. I will admit they get a lot of talk time and free publicity but in my opinion most of the time this will not lead to extra sales. Why not spend that money on fundamental grass roots marketing. Tell your story and why you are better and why your product should be bought. It is the story of your services and products that people buy and fall in love with. You can buy alot more marketing and sales with three million than one ad that will get alot publicity. I truly dont believe that publicity will always = sales. A genuine product and story will=word of mouth, which=sales and loyalty.
Happy Hatching,
Jason Desjardins
jason@whereideascometohatch.com
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