Free Rice

I was reading an article just now from Rob walker about a website called Freerice.com. Now maybe I have been in the dark and never heard of this site. It is ingenious, this is what a nonprofit embracing a new form of marketing media is all about. This site not only is entertaining, thought provoking but it also donates a lot of rice. At last I knew it was around 400 mega tons. I was playing just before posting this and had already donated 400 grains. The site states that just yesterday it donated over 100 million grains. now I am back off to donating more of my time to a great cause.

Happy Hatching,
Jason Desjardins

jason@whereideascometohatch.com

Toms Shoes

I found a great cause recently that is an example to be followed. Tom Shoes headed by Blake Mycoskie, who deems himself Chief Shoe Giver. The concept of Tom Shoes simple and straight forward. For every pair of shoes purchased, which are based on a classic Argentine style shoe, Toms Shoes gives a pair to a child in need. They have plain white shoes you can order and put on community events where you create your own designs. Why is this great? It involves the community and brings people together for a great cause. Not only are people brought together but they are giving a pair to a child in need for every person involved. In today's world where so many things have become non-personal, this is a great thing. With everything being computerized and there being so little need for people to communicate with each other, this brings people together to communicate and talk. More companies and projects need to do this bring people face to face again. This company is based on a simple premise and they live breathe and eat that story. Its simple straight forward and rewarding. Tom's shoes for tomorrow.

Happy Hatching,
Jason Desjardins
jason@whereideascometohatch.com

Tom's Shoes

Customer Service

Here is a story about great customer service. Who this time of year likes buying oil for your furnace? I know I don't with the price of oil rising higher and higher. I had reluctantly called Irving, whom supplies my oil. I told them I needed a delivery and they scheduled it in for this past Thursday the 28Th. I happened to go inti my garage the other day and looked at my oil level. Guess what I found, they had not delivered my oil and now I was getting critically low. It had been two days since my scheduled delivery and I was going to call and let them know. I was not happy when I made the call, as most would not be. I explained to the woman on the other end, she immediately apologized and asked me to hold while she called dispatch. She quickly came back and said they would be here within 24 hours with an emergency delivery. My first question, is that going to cost me? As most places will charge you for an emergency delivery. She said, "Not at all we broke our promise to you.". I said thank you and she said, "No,thank you.". After I hung up the phone I was speechless for a moment. "We broke our promise", "No, Thank you.", these responses caught me off guard. Do I still enjoy spending my money on oil?,NO. Though she handled this situation with true care and made me forget about the overall problem in the first place. Here is an excerpt from their ad "At the other end of the phone, you'll find a friendly, knowledgeable Irving customer care Representative- not an answering service-24 hours a day, 7 days a week.". The key in this a "customer care Representative". I left the conversation felling like she cared, they have a story and they follow it from top to bottom. Does your story do that?

Happy Hatching,
Jason Desjardins
jason@whereideascometohatch.com