Timing

Yesterday me and my family went to the fireworks in Concord, NH. Before the fireworks had started you see this glowing man. This guy is covered from head to toe with everything glowing to buy. He just walked through the two fields without saying one word and had people coming up to him left and right buying things. Once the fireworks had begun, another man came through the field we where in and was waving around glow stick yelling "Get your glow sticks." Not one person went up to him for a purchase? The second guy had waited until the show had started. The kids and adults where looking for entertainment before the show not during it. The glowing mans timing was perfect and he didn't have to say one thing to sell a glow stick. His marketing was built right in. Timing is everything in business!

Happy Hatching,
Jason Desjardins
Incubation Studios
Jason @whereideascometohatch.com

Story Telling

We are promoting a blog for Java Jane a personal blog following the life lessons of a young girl. It is what we are considering an experiment in story telling. after all it is what Incubation Studios is all about, the underlying story. We hope to have it so that all the images are from artist. We received our first permission from Kean Soo an amazing artist, his artwork accompanies the "Hugs" post. Kean is a truly gifted artist. We hope that this blog can become something of an inspiration and something to promote artist and their incredible art. After all the first campaign we are working on is for arts advocacy.

Happy Hatching,
Jason Desjardins
Jason@whereideascometohatch.com

Java Jane
Kean Soo

Young Entrepeneurs!

The other day I was traveling and passed a yard which was located on a busy intersection. Might I remind you I live just outside the city in a small quite town. There on the corner of the yard was a table, with a box and a bunch of oddly shaped and colored rocks. With a sign that read "Cool Rocks 50 cents". This is young entrepreneurship at its finest, it reminds me of my days of kool-aid stands only seemingly much more thought provoking. Made me wonder what makes these rocks so cool... What is it in your product or service or company that is a cool rock? This made me think about it, it certainly grabbed my attention, and I told a lot of people about it. Built in story, this is what people overlook in marketing the story.

Happy Hatching

Jason Desjardins

jason@whereideascometohatch.com

Contact Information

Please feel free to drop me a line which ever way you choose via, e-mail, mail or phone. I would be glad to hear from you, we can discuss how we can help you and your company, brainstorm or share stories. We are always looking for new friends, alliances and partners.

Incubation Studios
Jason Desjardins
77 Spring Street
Hopkinton, NH 03229
[603] 995.1548

Jason@whereideascometohatch.com

Partners

You could be our next partner. If you are a non-profit looking to raise awareness about yourself and your cause. Please feel free to contact us and we can see what kind of campaign we can put together to get that story out there. Below is a list of current partners:

1. New Hampshire Alliance For Arts Education [NHAAE]

Get to know us!

Welcome to our company background. Incubation Studios was created to be a marketing company with a for-benefit mission. We do most all of our work with non-profits, helping you get your story out to the people. In this day and age there are so many new forms of media, that it may seem easy enough to just throw on all the new crazes and expect it to work. Unfortunantly that is not how it works. You need to find which of these new forms of marketing fit your non-profit and build around it from the ground up. In a day when so many non-profits are struggling and some disappearing, we give new avenues in which to pursue. It used to be that marketings purpose was to interupt you and get your attention. Now in a new day of marketing people can skip your interuption and your message is not always heard, you need peoples permission to speak with them. That is why we give your non-profit a story that you live and breathe and incorporate the new media to help you tell that story. With the log jam of messages in today’s world [estimated to be over 4,700 marketing and advertising messages in one day] and so much marketing being able to be shut out or off. We invite you and your consumer into the story and give them the tools to tell a great story about you. As always we donate 10% of our profits back to non-profits and community organizations.