"Madvertising"

In the last post I touched base on what I believe to be the difference between marketing and advertising. The other day in the car I was thinking about this fine line. This line that seems so thin that one can get lost in what their purpose is. The word "Madvertising" popped into my head. After a good chuckle I thought about it. Anything you could associate with this term fits well. Not only is it as simple as throwing the "M" from marketing in front of "advertising". on further thought, these types of intrusions usually make the receiver "mad". I due use that loosely not in the complete context of angry, but annoyed. The occurrence of these "madvertising" stunts and campaigns is growing greater with the want of a company to have an impression over the next. It could be enough to drive you "mad", especially if it is the year of "guerrilla marketing". That's is why we put a companies product or service through our "Incubator". It is what we call our brainstorming, we want to find the story in your product, service or company. The one everyone will love to talk about. No one wants things flung in their face, maybe some, but I have yet to meet one. I love hearing genuine stories one I choose to tell. You cant tell a person what to say about you. You can only guide them in the direction, give them the tools and let them take it from there. After all what kind of a story might "madvertising" tell?

Happy Hatching,
Jason Desjardins
Incubation Studios
Jason@whereideascometohatch.com