Marketing VS. Advertising

I have noticed some recent articles in business magazines that state "This is the year for Guerrilla Marketing." . This is disturbing to me, for the main reason that this is exactly the type of marketing that gives marketing a bad name. Often times it seems that the purpose of marketing gets lost in the pursuit of getting noticed. If you want to get noticed you should look into advertising. seeing as how advertising is about getting your product service or company noticed. when you advertise you want consumers, to notice your new product. In marketing it is about the story. What do people say about your company product or service. The most valuable thing to a company word of mouth, or at least it should be. Sometimes it seems these advertising tactics sometimes cross a thin line that sometimes separates marketing and advertising and gives marketing a bad rap. by no means is advertising worse but I believe that guerrilla marketing is more of a look at me than a listen to what we have to say and tell others. a genuine story is what lies at the center of a great marketing campaign. People do love to tell stories.

Happy Hatching,
Jason Desjardins
Jason@whereideascometohatch.com
Incubation Studios